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  • Jason R. Nelson

My Journey in Entrepreneurship: Perseverance

Updated: Feb 24, 2019


In 2018 when I took the leap as a solopreneur, launching my own service business, I took a deep breath and jumped into the metaphorical deep end of the pool. (A shot of good bourbon also helps but isn’t required.) I immediately searched for things to keep me motivated and focused. That’s why I keep a picture of Walter on my desk (i.e. the above picture).


Walter was born in the late 1890s. He was born one generation removed from slavery (his mother was born pre-Reconstruction). With no education and pennies to his name, he was able to acquire a modest tobacco farm in rural North Carolina. Farmers are some of our most creative examples of entrepreneurship (another post for another time). They embody creativity, risk-taking, and tenacity.


In Walter’s case, he overcame insurmountable obstacles, defied indescribable odds, and persevered in the face of The Great Depression, Jim Crow, and a socioeconomic background that suggested he be destined for sharecropping or economic servitude. Walter's picture reminds me to get focused, stay focused, and maintain an unrelenting tenacity.


If Walter can defy the odds of the early 20th century becoming a successful entrepreneur, then with a similar persistence, I too can persevere in my own entrepreneurial journey. Perhaps now is a good time to mention Walter is my great grandfather.


As you have navigated your journey, what have been your lessons (or examples) of perseverance?


#entrepreneurship #freelance

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